segunda-feira, 14 de março de 2011


"Only the phonetic alphabet makes a break between eye and ear, between semantic meaning and visual code; and thus only phonetic writing has the power to translate man from the tribal to the civilized sphere, to give him an eye for an ear. The Chinese culture is considerably more refined and perceptive than the Western world has ever been. But the Chinese are tribal, people of the ear. 'Civilization' must now be used technically to mean detribalized man for whom the visual values have priority in the organization of thought and action. Nor is this to give any new meaning or value to 'civilization' but rather to specify its character. It is quite obvious that most civilized people are crude and numb in their perceptions, compared with the hyperesthesia of oral and auditory cultures. For the eye has none of the delicacy of the ear". (Marshal McLuhan, The Gutenberg Galaxy)

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